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Networking today is colorful and vibrant.

No longer is it effective to simply stuff a few business cards in your pocket and hand them out, hoping to create a sale. Rather, the common denominator for successful networking is all about people and relationships. The key is finding a connection to expand your business horizons that suits your style.


Time a Precious Commodity

The general consensus among business owners and executives today is that their time is precious and limited. People must be very discerning and choose from a mirage of networking organizations—hoping to meet people and make connections that could simultaneously foster their careers, increase business, and, in some cases, give back to the community. It's a delicate balance, especially with so many community and national organizations to choose from.

"Business networking is the effort of individuals to expand their 'sphere of influence' or personal business contacts for specific purposes, such as generating sales referrals, establishing strategic partnerships, hiring personnel, or just getting business advice," says Mike Marcellus, president and founder of Rochester-based Tip Club, a professional networking organization. "Successful business networking is building long-term relationships, rather than just seeking the so-called quick sale. The result: win-win situations."


Time a Precious Commodity

The general consensus among business owners and executives today is that their time is precious and limited. People must be very discerning and choose from a mirage of networking organizations—hoping to meet people and make connections that could simultaneously foster their careers, increase business, and, in some cases, give back to the community. It's a delicate balance, especially with so many community and national organizations to choose from.

"Business networking is the effort of individuals to expand their 'sphere of influence' or personal business contacts for specific purposes, such as generating sales referrals, establishing strategic partnerships, hiring personnel, or just getting business advice," says Mike Marcellus, president and founder of Rochester-based Tip Club, a professional networking organization. "Successful business networking is building long-term relationships, rather than just seeking the so-called quick sale. The result: win-win situations."

 

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